Think about it: when was the last time you visited a website and read all the content, page-to-page?
Now consider, what’s simpler and more entertaining: reading a page of text on your browser, or watching a beautifully animated and designed video that tells you everything about the company you’re looking up?
In a nutshell, that’s the power of an explainer video. You can transform bored readers into an engaged audience with a high quality excellent explainer video. Explainer videos have multiple benefits, both for companies and customers (or potential customers). Let’s look at a few:
- Your most important online investment – is an explainer video featured on your home page available for viewers as soon as they find your website, you may be able to boost your business and online content ROI enormously. In a recent study, Forbes has put videos the next most responded-to, right after contact forms and learn more pages. That’s even above a white paper or an e-book. This could be one of your most important investments for the year.
- Increase the length of engagement for your customers – for companies, it helps to increase the attention span of their customers drastically. Customers no longer focus their attention on the website for the average cited 7 seconds, their time will be expanded by an explainer video to at least a couple of minutes (depending on the length of the video and how engaging it is).
- Explain your services in the simplest way – explainer videos also increase interest of your online visitors because it introduces your product or services in a simple, easy-to-understand and entertaining way. For example, check out the Explainer video featured on the home page of Copyblogger, which explains how they offer content marketing services in less than 2 minutes—in a fun, engaging video.
These are just a couple of benefits, but they have the power to increase sales and traffic to your website dramatically. Website visitors who view product videos are 85% more likely to buy. The benefits for customers are huge. Think about it: they don’t have to put any energy in understanding your product or service. Reading isn’t THAT difficult, but in today’s world we are so inundated with information in the form of long text pages, it’s just so much easier to look at a video that explains everything.
Choose Explainer Videos
Our team of highly skilled designers and animators creates animated videos of the highest standard, with professional scripts and voiceovers that will capture and hold the attention of your customers and increase the overall revenue and profits of your company. Invest now!